(Image: Splash Car Wash)

(Image: Screenshot/Splash Car Wash)

On the heels of its ranking as the 12th largest car wash operation in the United States, Splash Car Wash of Greenwich, Connecticut opened its 17th site this month.

In its 34th year of operation, Splash’s latest addition has opened in Southbury, Connecticut. The site has undergone a conversion from automated tunnel to a hand wash on conveyor, similarly used in other Splash locations. The site also features an oil change and detailing facility. CEO Mark Curtis announced that more improvements would be made after the holiday rush.

According to the press release on Digital Journal, he said:

“We’ve been washing cars by hand since 1994 and we have really gotten it down to a science. We use special Simoniz soaps and lammswool mitts to clean the car – there’s nothing safer for your car. And because we do it on line, we can provide a hand wash with vacuum and windows in less than 15 minutes.”

With its 17 sites in Connecticut and New York, Splash tied for the 12th largest car wash operation in the United States in a November ranking by Professional Carwash & Detailing Magazine. Splash’s loyalty rewards program, available across the 17 locations, likely has something to do with its success.