Sam Wolford

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So far Sam Wolford has created 112 blog entries.

Measuring Customer Satisfaction

According to Car Wash Magazine, “Today’s consumers are using technology to research and connect with businesses. They are also seeking out businesses that put a premium on providing a positive customer experience” (Curry 56). Since customers are using technology to research and connect with businesses, it is increasingly important to focus on providing a positive

5 Industry Trends You Should Know About

The Carwash Industry has been seeing some big changes over the past few years. Internal and external pressures have caused the industry to evolve. Technology, growth, and consumer preference have taken the carwash industry to new heights and have created new challenges for business owners. What are the 5 trends for 2018? 1. Automation is

5 Ideas to Increase Car Wash Brand Awareness

It is important to have a branding strategy. Your car wash brand is your identity and it is something that your customers will associate with their experiences. Once you have your brand and your identity, you need to increase your car wash brand awareness. While there are many ways to increase your brand awareness, here

Personalizing the Customer Experience

Most business owners have heard about the importance of personalizing customer interaction. It may have started with the Millennials, but now the movement toward personalization and customization has become an important component of business. This is partly due to advances in technology. Fortunately for you there are small but powerful ways to create a personalized

Best Strategies for Dealing with Competitive Rivalries

It is rare if a carwash doesn’t have to worry about competitive rivalries. Often these rivalries can result in a Prisoner’s Dilemma. That is, when downward price moves by one car wash forces other car washes to follow suit to keep market share. When there is a Prisoner’s Dilemma everyone loses. But what strategies can

In the future, car wash businesses won't waste a drop

More and more municipalities around the country are adopting ordinances for waste water that will have a big impact on the environment and car wash businesses. Peachtree Corners, Georgia, along with the most of the Atlanta-area watershed, has recently updated its city codes in regards to water management, for conveyor car washes in particular. According

Are your car wash coupon books confusing customers?

It might be time to consider printing more information on your car wash coupons. As one man in Union City, California, fervently argued: Expiration dates sometimes need to be more clearly stated. When issuing a prepaid wash or any similar deal it may seem obvious to include the date of expiration in some form on

Car Wash Safety Tip: Be Careful With Certain Cleaning Chemicals

Working in a car wash isn’t the most dangerous job, but it is important to remember basic safety regulations in any workplace. Precautions should double when working with potentially hazardous materials. Detailing shops are full of chemicals and other materials that may catch fire or be irritating to come in contact with. For a car

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