Sam Wolford

About Sam Wolford

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So far Sam Wolford has created 112 blog entries.

Measuring Customer Satisfaction

2018-04-25T14:09:22+00:00 April 24th, 2018|car wash marketing, car wash operations|

According to Car Wash Magazine, “Today’s consumers are using technology to research and connect with businesses. They are also seeking out businesses that put a premium on providing a positive customer experience” (Curry 56). Since customers are using technology to research and connect with businesses, it is increasingly important to focus on providing a positive

5 Industry Trends You Should Know About

2018-04-10T19:02:13+00:00 April 10th, 2018|automatic car wash, car wash marketing, Marketing|

The Carwash Industry has been seeing some big changes over the past few years. Internal and external pressures have caused the industry to evolve. Technology, growth, and consumer preference have taken the carwash industry to new heights and have created new challenges for business owners. What are the 5 trends for 2018? 1. Automation is

5 Ideas to Increase Car Wash Brand Awareness

2018-03-29T03:28:58+00:00 March 29th, 2018|car wash marketing, Marketing|

It is important to have a branding strategy. Your car wash brand is your identity and it is something that your customers will associate with their experiences. Once you have your brand and your identity, you need to increase your car wash brand awareness. While there are many ways to increase your brand awareness, here

Personalizing the Customer Experience

2018-02-20T17:53:47+00:00 February 20th, 2018|car wash marketing, Uncategorized|

Most business owners have heard about the importance of personalizing customer interaction. It may have started with the Millennials, but now the movement toward personalization and customization has become an important component of business. This is partly due to advances in technology. Fortunately for you there are small but powerful ways to create a personalized

Why do Carwashes Need a Website or Online Shopping?

2018-01-25T16:25:54+00:00 January 25th, 2018|car wash marketing|

When I’m not writing this blog I am usually making websites for carwashes. When I tell people that I build websites for carwashes people usually ask me why carwashes would need a website. Customers have gotten used to washing their cars. You go to the carwash you go to and you wash your car. They

Best Strategies for Dealing with Competitive Rivalries

2018-01-18T17:23:00+00:00 January 18th, 2018|Uncategorized|

It is rare if a carwash doesn’t have to worry about competitive rivalries. Often these rivalries can result in a Prisoner’s Dilemma. That is, when downward price moves by one car wash forces other car washes to follow suit to keep market share. When there is a Prisoner’s Dilemma everyone loses. But what strategies can

In the future, car wash businesses won't waste a drop

2017-11-22T12:12:40+00:00 August 28th, 2017|Uncategorized|

More and more municipalities around the country are adopting ordinances for waste water that will have a big impact on the environment and car wash businesses. Peachtree Corners, Georgia, along with the most of the Atlanta-area watershed, has recently updated its city codes in regards to water management, for conveyor car washes in particular. According

Are your car wash coupon books confusing customers?

2017-11-22T12:12:34+00:00 August 28th, 2017|Uncategorized|

It might be time to consider printing more information on your car wash coupons. As one man in Union City, California, fervently argued: Expiration dates sometimes need to be more clearly stated. When issuing a prepaid wash or any similar deal it may seem obvious to include the date of expiration in some form on

Car Wash Safety Tip: Be Careful With Certain Cleaning Chemicals

2017-11-13T08:41:37+00:00 August 23rd, 2017|Uncategorized|

Working in a car wash isn’t the most dangerous job, but it is important to remember basic safety regulations in any workplace. Precautions should double when working with potentially hazardous materials. Detailing shops are full of chemicals and other materials that may catch fire or be irritating to come in contact with. For a car

Boy reassures terrified little sister: 'We won't die' [VIDEO]

2017-11-13T08:41:30+00:00 August 20th, 2017|Uncategorized|

I will never get tired of videos of terrified kids in car washes. Call me cruel, but I think it's the most adorable thing ever. Taking kids through the car wash could either be a breeze or it could be a terrifying experience for both the kids and the parents. With the water shooting out

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