Bryan Watson

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So far Bryan Watson has created 628 blog entries.

New Year’s Resolution: It’s Time To Get Serious About Data Security

Data security means keeping credit card, finance, and other customer data safe and secure. It is fast becoming (in fact, it already is) an issue small businesses need to get serious about. There have been so many high-profile leaks and a plethora of credit card scams which means you have to start taking data security

Car Wash Marketing Idea: Send A Direct Mail Guide To Winter Car Care

Reaching out to your local community can easily be achieved by sending a direct mail guide, specifically for winter car care. A direct mail is a car wash marketing campaign where mass flyers or postcards are sent through the main to potential customers. These mailers quickly showcase your brand and educate the consumer on how

Car Wash Marketing Insight: What Is Impulse Carwashing?

Impulse carwashing is becoming a popular trend these days, which means any car on the street that passes your business is a potential customer. Understanding how to target impulse car wash customers will help you create a car wash marketing strategy that caters to this customer base and will help you outfit your car wash

Facebook Ads Worth The Expense If You Know What To Do

Facebook ads are a great way to spread the word about your business and build some hype about your new products, services, or promotions. Every car wash marketing strategy should include Facebook posts and ads because your community and target audience are on Facebook and will tag their friends or share your posts if they

Case Study: How One Nebraska Car Wash Is Catering To Local Needs

In McCook, Nebraska, the B Street Auto Spa is a great example of how new car washes can and should set out to meet the needs of the community. This “auto spa” is more than that: It's a car wash, farm machine wash and even a dog wash. How's that for flexibility? According to the

It’s Not Too Late To Order Holiday Wash Coupon Books

A tried and true car wash marketing tool is the coupon book. These books provide new and loyal customers the opportunity to experience your products and services at a discounted rate as well as share the wealth with friends and family. Coupon books make great gifts or stocking stuffers and it’s not too late in

How To Get The Most Out Of Increased Winter Traffic

The winter weather is a strategic time to consider for your car wash marketing strategies. This time is appropriate between the holiday traffic traveling to visit friends and family to the holiday shoppers and snowy weather, all of which offers opportunity to land new customers and convert those customers to frequent flyers. You can bring

5 Easy Car Wash Marketing Tasks You Can Do Every Day

Car wash marketing can feel overwhelming between scheduling and running promotions to advertising and staying current on your website, blog, and social media platforms. Not to mention, you know, running the actual car wash. Here are five easy car wash marketing tasks you can do every day. If you're really focused, you should be able

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