Bryan Watson

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So far Bryan Watson has created 628 blog entries.

Car Wash Marketing On A Budget: 3 Tools To Get The Best Return

If you’re just getting started with your car wash marketing plans it can be tricky deciding which options have the best return and fit into your budget. These three tools, coupon books, social media pages, and a loyalty program, provide the best returns for their time and cost. Coupon books are a traditional car wash

Greeting Customers By Name: Creepy Or Friendly?

It has been said that millennials appreciate a personal and unique experience when shopping retail, but does that translate to being greeted by their first name in these situations? When someone is greeted by their name it is usually because they are frequent or regular customers who have now a relationship with their usual attendant.

Car Wash Marketing Goes Mobile: How To Reach Customers On The Go

Any successful car wash marketing campaign must include ideas that cover mobile access for the customers on the go. Customers are always on their phones and your business should be easy to look up, provide relevant reviews, and have its own social media pages. All of these areas will connect with customers digitally, show your

3 Things To Know Before You Try Car Wash Marketing To Millennials

Millennials are more aware of marketing in general and how marketing campaigns depend on the consumer. This doesn’t mean that your current car wash marketing strategy won’t work on the millennial demographic, but it may require a few tweaks to meet them on their level. These three things — a personal and customized message, meeting

Ready For A New Logo? Car Wash Marketing Design Tips

Your logo is one of the most important components of your car wash marketing. This is the visual representation of your business, and the visual cues you evoke will set the tone for all your future communications. In order to design a successful logo for your car wash business you should consider the type of

These 3 Car Wash Marketing Tricks Will Make Your Customers More Loyal

Customer loyalty doesn’t have to be forged strictly on your customer service and overall experience. There are three great car wash marketing ideas that can create more frequent and loyal customers. We recommend these tools to all our clients, with great results. Coupons books offer multiple opportunities to use your services and are a great

How To Make Your Signage A Powerful Car Wash Marketing Tool

Signage is a powerful car wash marketing tool because your wash can’t speak for itself. Signs are how customers understand the wash process and the wash tiers you offer. Without powerful signs that stand out, many potential customers may pass up your business for another that does a better job of explaining what they offer,

Car Wash Businesses Thank Veterans With A Free Clean This Month

Coordinating your car wash marketing strategy with the national holidays is a great way to stay current in your community and Veterans Day, November 11, is a prime opportunity. Through Grace for Vets many car washes provide free washes to any current or former service member. Most of these promotions are done through the honors

Unlimited Wash Programs Don’t Have To Be A Headache. Here’s How.

Having an unlimited wash club at your car wash seems like a great way to advance your car wash marketing strategy by creating more regular customers, but managing that club could feel like a headache. There are three main parts to running an unlimited wash club, setting up the club, maintaining the dues and customers,

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