Captain Richard Phillips

The Southwest Car Wash Association has named its keynote speaker for the 2016 convention in February and you won’t want to miss it.

His harrowing true story has been retold in a book and on screen. For five days in 2009, Captain Richard Phillips was at the mercy of Somali pirates who hijacked his ship. The U.S. Navy negotiated for his release as the dangerous scenario played out on live television.

Phillips will address attendees at the 2016 Convention & Car Wash Expo this year, according to a press release. The annual event will take place this year from Feb. 28 to March 1 at the  Arlington Convention Center in Arlington, Texas. There is still time to register for the event online at the Southwest Car Wash Association’s website.

As he has done on many national broadcasts including NBC; CBS; ABC; CNN and FOX — Captain Phillips will describe his compelling story as a floating CEO in charge of the day to day operations and will draw on the lessons from this dramatic event to help us all have a better perspective on how to make our businesses more successful.

Phillips will recount his tale, which was also told in the film Captain Phillips starring Tom Hanks. And he’ll share how those experiences can help business owners.