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5 Industry Trends You Should Know About
The Carwash Industry has been seeing some big changes over the past few years. Internal and external pressures have caused the industry to evolve. Technology, growth, and consumer preference have taken the carwash industry to new heights and have created
5 Ideas to Increase Car Wash Brand Awareness
It is important to have a branding strategy. Your car wash brand is your identity and it is something that your customers will associate with their experiences. Once you have your brand and your identity, you need to increase your
Personalizing the Customer Experience
Most business owners have heard about the importance of personalizing customer interaction. It may have started with the Millennials, but now the movement toward personalization and customization has become an important component of business. This is partly due to advances
Why do Carwashes Need a Website or Online Shopping?
When I’m not writing this blog I am usually making websites for carwashes. When I tell people that I build websites for carwashes people usually ask me why carwashes would need a website. Customers have gotten used to washing their
Best Strategies for Dealing with Competitive Rivalries
It is rare if a carwash doesn’t have to worry about competitive rivalries. Often these rivalries can result in a Prisoner’s Dilemma. That is, when downward price moves by one car wash forces other car washes to follow suit to
New Year’s Resolution: It’s Time To Get Serious About Data Security
Data security means keeping credit card, finance, and other customer data safe and secure. It is fast becoming (in fact, it already is) an issue small businesses need to get serious about. There have been so many high-profile leaks and
5 Car Wash Marketing Tips For First Time Owners
As a first time owner it can be difficult to establish your brand new car wash as a destination for your community. You’ve put a lot of time and money into this business so it’s important to start on a
Car Wash Marketing Idea: Send A Direct Mail Guide To Winter Car Care
Reaching out to your local community can easily be achieved by sending a direct mail guide, specifically for winter car care. A direct mail is a car wash marketing campaign where mass flyers or postcards are sent through the main
Car Wash Marketing Insight: What Is Impulse Carwashing?
Impulse carwashing is becoming a popular trend these days, which means any car on the street that passes your business is a potential customer. Understanding how to target impulse car wash customers will help you create a car wash marketing
Facebook Ads Worth The Expense If You Know What To Do
Facebook ads are a great way to spread the word about your business and build some hype about your new products, services, or promotions. Every car wash marketing strategy should include Facebook posts and ads because your community and target
5 Gift Card Tips To Maximize Your Holiday Sales
It's not too late to double down on your holiday car wash marketing promotions. And everyone knows gift cards are one of the best last-minutes gifts there are. Plus, they make great stocking-stuffers, and this time of year everybody can
Case Study: How One Nebraska Car Wash Is Catering To Local Needs
In McCook, Nebraska, the B Street Auto Spa is a great example of how new car washes can and should set out to meet the needs of the community. This “auto spa” is more than that: It's a car wash,
It’s Not Too Late To Order Holiday Wash Coupon Books
A tried and true car wash marketing tool is the coupon book. These books provide new and loyal customers the opportunity to experience your products and services at a discounted rate as well as share the wealth with friends and
How To Get The Most Out Of Increased Winter Traffic
The winter weather is a strategic time to consider for your car wash marketing strategies. This time is appropriate between the holiday traffic traveling to visit friends and family to the holiday shoppers and snowy weather, all of which offers
5 Easy Car Wash Marketing Tasks You Can Do Every Day
Car wash marketing can feel overwhelming between scheduling and running promotions to advertising and staying current on your website, blog, and social media platforms. Not to mention, you know, running the actual car wash. Here are five easy car wash
How to Promote Your Car Wash Business on Social Media
Marketing a business like a car wash seems fairly simple, yet rather complicated at the same time. There’s only one goal to set for yourself and that’s to find the right way to get customers to come to you. Once
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