Coordinating your car wash marketing strategy with the national holidays is a great way to stay current in your community and Veterans Day, November 11, is a prime opportunity. Through Grace for Vets many car washes provide free washes to any current or former service member. Most of these promotions are done through the honors system, participants mention their status and are provided the service free of charge. This aligns with the honor system in the military and shows your support to the community. Several car wash businesses participate in this car wash marketing campaign which is covered by local news outlets, promoted with press releases, and showcased on their websites.
Brown Bear Car Wash
In Washington state the Brown Bear Car Wash will offer free tunnel washes to current and former service members on Veterans Day. The car wash marketing article that discusses the promotion states, “The Veterans Day offer operates on an honor system, and no verification or documentation is required. Upon arrival, drivers should identify themselves as a current or former member of the military to the wash attendant.” The president and CEO of Brown Bear Car Wash, Victor Odermat is a Marine Corps veteran who started the company in 1957 in Seattle. There are now 45 Brown Bear Car Washes throughout the area, a full location map is available on their website.
Splash Car Wash
In Connecticut and New York, Splash Car Wash is participating in the car wash marketing campaign, Grace for Vets. This campaign includes over 3,000 car wash locations and provides over 300,000 free car washes for veterans. Splash Car Wash is honoring vets with a free wash as they have been for over 20 years. Mark Curtis, CEO of Splash was quoted in an article highlighting the event, “It’s the least we can do to show our gratitude for those who have sacrificed so much to protect our way of life.” For more information about which locations are participating and how to redeem a free was for a service member, visit the Grace for Vets website.
Delta Sonic Car Wash
In Buffalo, New York all Delta Sonic Car Wash locations will offer veterans and active service members a free Super Kiss car wash and a semi-synthetic oil change. Operating on the honor system, to redeem this promotion simply tell the cashier or technician that you are a veteran or a service member. Kim Canna, the director of Delta Sonic Car Wash marketing stated in a press release, “This is our ninth year providing free car washes on Veteran’s Day and the sixth year we are offering free oil changes…It is a great way for us and our employees to give back to those who have given so much.”
If you’re interested in having your car wash location participate in Grace for Vets you can register your wash at GraceforVets.org. There is an online registration form you can submit as well as information about the Grace for Vets program, a list of participants, and other resources. Providing a free car wash on Veterans Day to current and former service members is a great car wash marketing opportunity to showcase your business and support both the troops and the community.