Next time you find yourself short on ideas for a new car wash marketing initiative, here’s a bag of ideas from our archives. They’re all free. You can thank us later.
1. A video series. Content marketing was the buzzword of 2014. Most of it focused on creating articles, blogs, useful social media feeds. In 2015, the focus is on high-quality video. With new technologies like Periscope and with Facebook’s algorithms now giving preference to video content, there are more opportunities than ever to get your brand in front of potential customers using videos. See the last item on this article for inspiration.
2. Working for a good cause. Everyone wins when you put your business toward a good cause. Here’s the story of how one car wash owner in Connecticut used coupon books to raise money for infants and moms at a local NICU.
3. ‘Tis the season. There’s a holiday every month (every week if you want to go crazy about it). You will not be overdoing it if you turn every major holiday into a sales event. One car wash (also in Connecticut) offered free washes to veterans on Veterans Day. Here’s why it’s a good idea.
4. The other kind of season. Football season is over, but baseball and basketball are in full swing. There’s plenty to be gained by channeling sports fandom toward your car wash business. Redirect your community’s passion for its team, like this car wash in New Orleans did.
5. Branch out into the digital realm. Coupon books and gift cards are your bread and butter (and probably will be for the next two to three years), but the future is in pixel form. Here’s a post we published in October about how the coupon site/app LivingSocial can expose your brand in front of new crowds.
6. What’s in a game? The word “gamification” was allegedly going to be the hottest marketing trend of 2015. While we haven’t heard the word much since we published this post, that’s probably because games have become an inextricable part of marketing in the 21st century. There are many ways to build the competitive, point-scoring addictions of gaming into the humdrum of sales — digital, physical, psychological, etc. — but they all come down to one thing: keeping the people coming back.
And remember, folks. In marketing, you’ve got to give a little to get a little. It’s not often free or easy, and customers now expect a little something in return. So think about how your marketing can build goodwill through being useful, relevant and charitable. Call us if you need anything.