Bad signage... Don't look like this...

Bad signage… Don’t look like this…

Have you thought about what kind of signage you’re using? A car wash owner in East Stroudsburg, Pennsylvania says what your sign looks like can matter to customers. So when Ben Principe took over the former Dynamite Auto Wash in East Stroudsburg in March, and renamed it Shinetime Auto Wash, he made sure to change up the logo, too.

The new signage has bubbly font and actual bubbles with primary colors. Principe told the Pocono Record that he’s spent time coming up with the marketing strategy that will propel this privately owned business.

“It’s so people feel their car is in good hands,” he said. “And it’s not run by somebody that doesn’t understand the concept of business.”

That’s not the only marketing strategy Principe employs. He’s also sure to acknowledge customers and to be friendly with his patrons. Since opening, the car wash has also started helping with school charities and nonprofits by offering an option for customers to donate when they pay for their services. Principe says after six months, he already has a regular customer base.