Here’s another great example of turning the main resource of your business into a theme for valuable philanthropic work. The St. Louis-area Rain Tunnel Express car wash is accepting shoe donations that it will contribute to an organization called the Shoeman Water Project, which brings clean drinking water to people who need it in developing countries.
Sounds a bit confusing, but here’s how it works: SWP collects shoes and sells them to street vendors who make their living selling cheap shoes on sidewalks. Lots of people need cheap shoes, so it fills that need. The vendors need cheap shoes supplied to them, and they can profit from the donated shoes. And, finally, whatever SWP (a nonprofit organization) earns as the wholesaler of the shoes they spend on “well drilling rigs, water purification systems, and hand pump repair,” according to their website.
This is where Rain Tunnel Express comes in. According to their press release:
“Through October 31, if you donate your shoes at any of our six locations, you’ll also save a $1 off our premium wash for every pair you donate each time you visit. You can save some money while you help SWP save some lives, too. We’re proud of this effort and partnership, and we encourage any retailer who isn’t already involved to consider joining the team,” [owner Scott] Knight concludes.
Established in 1995, Rain Tunnel Express offers high-quality car wash services at six locations throughout the St. Louis Metro Bi-State area. Our advanced automated car-wash technology is constantly updated to provide the safest, gentlest, most effective and environmentally-friendly system for protecting our customer’s investments, as well as the local ecosystem.