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The International Carwash Association has a new feature planned for the upcoming Car Wash Show Europe: The Innovation Centre. And you know it’s European because they spelled it “centre.”

Our industry’s trade association is always trying to deliver useful new programs and benefits for members and for the sector as a whole. They’ve seen huge growth across the pond, and we’re excited to find out what new tech and products will be presented.

This year, at Car Wash Show Europe we present to you the Innovation Centre, a place where car wash experts come together to showcase the industry’s cutting edge products. The Innovation Centre is a shared space on the trade show floor, where exhibitors can present their most pioneering products. Based on visitors’ votes, the most innovative product will be awarded the Car Wash Show Europe Innovation Award.

Car Wash Show Europe will be held Sept. 25-27 in Amsterdam. You can register here.