Most business owners have heard about the importance of personalizing customer interaction. It may have started with the Millennials, but now the movement toward personalization and customization has become an important component of business. This is partly due to advances in technology. Fortunately for you there are small but powerful ways to create a personalized
It is rare if a carwash doesn’t have to worry about competitive rivalries. Often these rivalries can result in a Prisoner’s Dilemma. That is, when downward price moves by one car wash forces other car washes to follow suit to keep market share. When there is a Prisoner’s Dilemma everyone loses. But what strategies can
Data security means keeping credit card, finance, and other customer data safe and secure. It is fast becoming (in fact, it already is) an issue small businesses need to get serious about. There have been so many high-profile leaks and a plethora of credit card scams which means you have to start taking data security
Facebook ads are a great way to spread the word about your business and build some hype about your new products, services, or promotions. Every car wash marketing strategy should include Facebook posts and ads because your community and target audience are on Facebook and will tag their friends or share your posts if they
It's not too late to double down on your holiday car wash marketing promotions. And everyone knows gift cards are one of the best last-minutes gifts there are. Plus, they make great stocking-stuffers, and this time of year everybody can use a nice car wash. This is the time of year to maximize your sales
In McCook, Nebraska, the B Street Auto Spa is a great example of how new car washes can and should set out to meet the needs of the community. This “auto spa” is more than that: It's a car wash, farm machine wash and even a dog wash. How's that for flexibility? According to the
A tried and true car wash marketing tool is the coupon book. These books provide new and loyal customers the opportunity to experience your products and services at a discounted rate as well as share the wealth with friends and family. Coupon books make great gifts or stocking stuffers and it’s not too late in
The winter weather is a strategic time to consider for your car wash marketing strategies. This time is appropriate between the holiday traffic traveling to visit friends and family to the holiday shoppers and snowy weather, all of which offers opportunity to land new customers and convert those customers to frequent flyers. You can bring
Car wash marketing can feel overwhelming between scheduling and running promotions to advertising and staying current on your website, blog, and social media platforms. Not to mention, you know, running the actual car wash. Here are five easy car wash marketing tasks you can do every day. If you're really focused, you should be able
This post was prepared by Motor City Wash Works for Wolford Communications. As an investor, once it comes to choosing a location for a new car wash, you need to look for the ideal site to set up shop. It is crucial that you commit to finding the best property because a car wash is
