Having an unlimited wash club at your car wash seems like a great way to advance your car wash marketing strategy by creating more regular customers, but managing that club could feel like a headache. There are three main parts to running an unlimited wash club, setting up the club, maintaining the dues and customers,
Choosing the right name for your car wash is a key element to car wash marketing. The name of your car wash will be how everyone identifies your business and links your marketing to your location. Choosing the right name can be tricky because you want to stand out among your competitors and have a
Car wash owners and managers have a lot on their hands: employee management, customer service, accounting, systems maintenance... Then there's marketing. Talk about how they can outsource or automate some of their work (like content marketing) and determine which tactics are most effective (coupon books require very little effort). Car wash owners and managers have
A car wash website is an essential car wash marketing strategy because it provides all customers with everything they need to know about your location, business plan, and services. While many websites can be established quickly with basic software, it’s important to make sure your car wash website is designed to encourage sales. To check
You’d be crazy not to have a car wash website because it’s a vital tool for car wash marketing. Having a website will showcase your business and offer customers all the information they need to see why they should visit your car wash instead of your competitors. It’s also a great way to explain the
Unlimited wash clubs are a common car wash marketing idea where the customer purchases a membership for a monthly fee and that member can get their car washed as many times during that month as they’d like. But many car wash businesses are reluctant to make the leap to start an unlimited wash club program.
Car wash marketing is often left to your regular customers via word of mouth by sharing rave reviews with friends and family, but this can also backfire — a mechanical malfunction leads to a few bad experiences and a lull in customer traffic. One way to maintain loyalty and plead forgiveness when things do go
The International Carwash Association is hosting Splash! this month on October 24 and 25 in New Orleans. The event is part of a series of car wash marketing-centered series that work to bring professionals throughout the field together to discuss the current market, learn from each other, and network. Splash! Is a great opportunity to
October is the perfect time for considering holiday-themed car wash marketing ideas. With a slightly spooky (for some) setting already, your car wash can be converted into a spookfest that helps your community celebrate the start of the holiday season and draws customers to get a wash and a fright. Two car wash marketing ideas,
For some kids, all car washes are haunted. But a car wash in Michigan has taken the Halloween spirit and put it to good use with its annual haunted car wash event. As reported by Fox17: Mark your calendars for the third annual Haunted Car Wash happening late October at Van’s Car Wash and Quick Lube.