We saw the headline and wanted to know if it was true: “Customer Service Emphasized at River Club Car Wash.” While, of course, it’s for the customers to decide, we noticed some really great quotes from founder John DaCosta the Bradenton Herald article that we thought we’d pass along to you.

Here they are:

“We want people to say ‘We are going to River Club.’ It’s that branding we are trying to do.”

“Every customer needs to feel that you are there for them. That they are the customer of the day.

“This is not just a car wash. More of enjoying the experience and not just the chore of having to get the car washed.”

Good stuff. Read the full story here.