With the holiday season in full swing, it’s an optimal time of year for small businesses. In fact, 20-40% of sales for small- to mid-size retailers take place during the months of November and December, according to the National Retail Federation.

Marketing tailored to holiday shoppers is essential. But when you’re not in the retail business and your target audience isn’t looking to purchase your product as a gift, marketing strategies may appear more challenging. We can all take a note, however, from Starbucks’ holiday cheer. Despite their product remaining generally the same, the company capitalizes on the holiday season to induce customers to purchase and consume their beverages. So, too, can you market your wash.

The Huffington Post gathered holiday marketing trends for small businesses that we’ve pared down to those most relevant to you. For one, if you haven’t already launched your holiday marketing campaign, you’re behind the ball already. But it’s not too late; the month has just begun,  and opportunities remain to market your discounts.

A whopping 64.8% of shoppers will rely on social media to find a gift. You can leverage your social media and Twitter accounts to post updates on any holiday and New Year specials and to encourage customers to come in for a wash. Who doesn’t want a clean car just in time for the holiday party or to jumpstart a new year? What about gifting a car detail session to your husband, father, or in-laws? Make sure to keep your social media accounts current during this time.

Lastly, a culture of giving:

While your goal is to increase sales this holiday season, don’t discount the importance of authentically giving back. If you support a local cause, now is the time to donate a percentage of sales to charity. You’d be surprised what can happen when you commit to a company culture of giving.