It’s Tuesday, which means another edition of the Marketing Roundup, where we comb the web for the most relevant marketing tips for car wash businesses. Whether business is slow because of the West Coast drought or the East Coast blizzard, it makes today a good day to catch up and reflect on how you could improve your marketing strategy.
- We’ll begin with the end. Because that’s what planning is, right? It’s looking down the road and trying to plan for as many outcomes as you can predict. That’s what Sarah Savvas says in her piece in Women’s Network Australia. She recommends going into business with an exit strategy from the start. In other words, you have to start putting systems in place so that the business can survive without you, from Day One. “If you want to build a saleable business, you have to plan ahead, and the best time to start planning for sale is the day you start your business,” she writes. “If you create a business that is solely dependent on you, then when the time comes, you will find you have nothing to sell.”
- If you’re trying to reach a rapt audience, there’s perhaps no better way than through people’s phones. Sixty percent of Americans own a smartphone, which you probably know if you own a car wash — they do the whole thing with their eyes on the screen. “Small businesses can no longer afford to ignore mobile marketing tactics. If people are trying to find you on their mobile devices, it’s your job to make sure you can be easily found there,” writes Texium. Try using QR codes, placing a Facebook ad or optimizing your business for local searches. They explain how.
- Speaking of phones, are you doing Twitter the right way? We’re still a young blog, so if you found us you’re probably using Twitter. Ragan’s PR Daily took a look at some big companies that are using the microblogging site to create exactly the impression they want. Johnson & Johnson has a tender moment between a woman and a baby splashed across the screen to create the warmth they want. Starbucks gives an email address in the bio, creating an impression of easy access. Walmart uses their Twitter account for customer service and to tweet out their sales.
- Ragan’s didn’t mention this, but Twitter is also a good way to find new customers. Try searching “dirty car” on the site and see who’s tweeting about their dirty car. Maybe there’s a new customer right up the street.
Have other ideas? What works for you? Send us an email or comment below.