A local car wash business in Winsted, Connecticut, will be offering free car washes to veterans on Nov. 11, according to the Register Citizen.

Many car wash businesses contribute to their local communities by hosting fundraisers and donating to charities. This Veterans Day, for the sixth year, Swell’s Car Wash will be honoring veterans and military personnel with the choice of any automatic or self-serve wash from 7:30 AM to 7:00 PM.

As we wrote in a previous post:

Good car wash marketing should be executed with two main goals: 1) bringing in lots of customers in a short period of time and 2) generating loyalty among them.

Seasonal or event-driven sales are a great opportunity to do just that as they drive traffic to your business in a short period of time. Generating loyalty among customers, however, requires providing quality services and offering future discounts to incentivize their return.

Beyond just the annual Veterans Day event, Swell’s Car Wash gives year-round discounts to vets and military personnel every Tuesday and Wednesday as part of their cost saving programs. A winning strategy to serve the community and ensure business success.