Usually the words free food and prizes only accompany grand opening celebrations for car washes. But this Phoenix, Arizona car wash put on a celebration just for fun and the hype by a local TV station seems to hint at a pretty good payoff. Here’s a list of what they had going on at the event and how you might be able to take a page out of their book.

  • Weekend hours. Jacksons Car Wash held the event on a Saturday from the hours of 10 a.m. to 2 p.m. Consider holding your event on a weekend when kids and parents can attend together and people are off of work. Start in the morning and end early afternoon to capture that time of day when people are out and about. It doesn’t have to be a long event.
  • Give out “prizes.” For kids, that means things like the cotton candy, popcorn and face painting available at Jacksons Car Wash this past weekend. For adults, it means a free car wash. While it’s great to have a family friendly event as a local business, it’s also a smart move to target kids who will have to bring mom and dad to attend. Those are potential new customers you have a great chance to impress. This car wash not only offered free washes the day of, they also handed out vouchers for a wash if you wanted to cash in at a later date.
  • Offer discounts on services. This car wash also happens to offer oil changes and spray waxes. For the day of the event, they offered the wax for just $5 instead of $15 and also offered a 15-percent discount on the oil change.