Your logo is one of the most important components of your car wash marketing. This is the visual representation of your business, and the visual cues you evoke will set the tone for all your future communications. In order to design a successful logo for your car wash business you should consider the type of logo, the color scheme, and what your competitors are doing. Most importantly, you shouldn’t necessarily try to take on the task yourself. Working with an experienced designer will be well worth the one-time expense.
Tip 1: Choose a logo type that suits your business
There are three basic logo types; font-based, symbol-based, and abstract graphics. Applying these three logo types to a car wash can help you understand how you want to be represented and how that logo will help support your car wash marketing campaign. A font-based logo would be useful if your business name is short or contains initials. A symbol-based logo is a great way to represent your car wash because there’s so many options but make sure you distinguish yourself from your competitors. An abstract graphic logo may be a little more difficult to apply to your car wash as it won’t be as clear in a car wash marketing campaign that this symbol denotes your car wash in the community.
Tip 2: Keep colors simple
When it comes to car wash marketing you’ll be designing flyers, banners, and signs for your business to represent your car wash in the community. Printing all these items will be more expensive if your logo has five colors compared to one or two. You may also be able to choose a logo that accommodates several colors. An example would be the car symbol since you can use in multiple colors on some items like business cards but it is also identifiable in a single color for banners or community flyers.
Tip 3: Consider your competition
If you are looking to start fresh with a new logo it’s important to do some research and see what your competitors are doing. If everyone is using versions of a car you may want to try a logo that sets you apart from them. You will also want to stand out in terms of color and overall atmosphere the logo portrays. Doing the research before you finalize your logo will help you stay competitive in the long run and will give you a head start when you work on your car wash marketing campaign with the new logo.
Tip 4: A designer is worth it
One of the main rules when designing a logo is to avoid clip art. Using a clip art image is generic which means there could be another business out there with the same logo. It’s also important to make sure your logo is unique to avoid a hassle later when you decide to Trademark your creation. Working with a designer will help you design something unique and specific to your business. Sitting down with another party will also help you find a logo that embodies your car wash business and meshes well with your business name and mission statement.
Deciding a logo can be an extensive process but it’s well worth taking the time to create a logo that embodies all aspects of your business. Start by thinking of memorable logos and what makes them so iconic. Apply that same logic to designing your logo and you’re well on your way to establishing yourself as the go-to car wash in your area.