In India, Speed Car Wash is known for eco-friendly washes. (Photo: Speed Car Wash)

In India, Speed Car Wash is known for eco-friendly washes. (Photo: Speed Car Wash)

Think of India, and “environmentally friendly” isn’t typically what comes to mind (as evidenced by the recent pollution coverage ahead of Barack Obama’s visit there). But there’s a relatively new car wash business in the city of Ludhiana that’s making efficiency a top priority — both in terms of customers’ time and in the amount of water it uses.

Speed Car Wash uses just two liters of water per wash (or three, depending on whether you think the headline or the story is accurate). But aside from that, the business says it’s positioning itself for a huge boom in the number of motorists seeking washes, with thousands of new cars hitting the roads in cities across the country.

Owner Jasmeet Singh (whose beard is awesome) said he only sees growth for his business, according to a report from YourStory.com:

Currently I see a huge gap in terms of numbers of cars sold in India and being serviced. With over 35 million vehicles on road in India, we are the 5th largest in the world and increasing at the rate of 10 percent every year. This industry is estimated to become third largest by 2025 going by this rate. By 2025 every third car manufactured will be sold in India.