What mom wouldn’t like a clean car?
With each holiday brings special opportunities for promotion, but very few are as right for advertising a car wash promotion than Mothers Day. The gift of a car wash has the perfect amount of thoughtfulness, utility, and cost-effectiveness to convince doting children it’s the right gift for mom.
One organization in Tennessee is holding a Mothers Day car wash to raise money for a youth basketball league. But that doesn’t mean a professional car wash can’t do something similar. Remember the strategy from Autobell, which split its profits with local charities. Here’s how you can arrange a quick and easy marketing campaign in time for Mothers Day in four easy steps:
- Contact a nonprofit organization in your community. Something mom-centric would be great. A few examples might include an abused women’s shelter, a support group for parents of disabled children, or a breast cancer foundation. Ask them if they would be interested in splitting all Mothers Day earnings with your car wash. Make sure you draw up a contract to put the terms in writing. (The organization may already have forms.)
- Make a list of all of your marketing channels, and set a budget. Your channels could include Facebook, Twitter, email, signage, news media, and possibly word of mouth (speaking engagements).
- Develop your message (“for every dollar you spend at our car wash, 50 cents go toward this nonprofit”), and start pushing it onto those channels.
- Have fun with it! People love to know they’re doing something good for themselves, for a local business, and a local cause. Balloons and flowers can go a long way.
Have you ever run a marketing campaign for Mothers Day that really worked? Let us know on Twitter, Facebook, or carwashblog@gmail.com.
