Despite stiff competition down the road from Jiffy Lube and Firestone service shops, Planet Ford-Lincoln in Spring, Texas, is spending $7 million to build a Quick Lane oil-change.
The confidence behind this decision rests on a competitive edge that the dealership’s General Manager, Shawn Burns, believes will win over customers — a large car wash, integral to the Quick Lane, capable of washing 1,000 cars per day, according to Auto News.
Burns believes that by adding this type of service, Planet Ford-Lincoln will be able to retain customers in the service division after their warranties expire.
“With the car wash we put in, our goal is too overachieve over Jiffy Lube and Walmart,” Burns told Auto News.
There are currently quick lane franchises at 720 U.S. dealerships today and 120 internationally. Frederiek Tony, president of Ford’s global service division, said the Quick Lane stores grow at a faster pace than non-Quick Lane stores.
“We do expect the Quick Lane brand will continue to grow. We’re growing about 60 stores this year. We’ll add somewhere between 50 and 100 a year over the next three to four years,” he said.