(Photo: Flickr)

(Photo: Flickr/CC BY-SA 2.0)

Tony Robbins thinks you should change the way you think of what you do for a living.

We recently came across a post on a real estate industry blog that carried an anecdote about Robbins and the car wash industry. It suggested changing the way you think about the business you’re in.

The author of the blog was away in Fiji attending a Robbins leadership retreat and the two were talking one day. Robbins told him about a friend who owns a chain of car washes (it doesn’t say which chain or where it is) and doesn’t think of himself as being in the car wash business.

“While the competitors operate their business as being in the ‘car wash’ business, his friend operates as being in the ‘self esteem’ business,” he wrote. While some of the most important benefits of going to a car wash include maintaining the longevity of the vehicle body, that’s not usually why people get their cars washed. They do it to feel better about themselves and their belongings.

“With that small distinction, the entire nature of the business changed,” he wrote. Employees were given different scripts tailored to the mindset of being in the self-esteem business. They used plate recognition software to track who was coming in and how often. And they decorated the facility “to tell a different story.”

“When you visit one of these car washes, you leave with more than just a clean car.”