With winter weather in full swing, now is a good time to remind your clients that their vehicles need as much TLC this season as they do in the summer. Some drivers are under the impression that washing your car in the winter can cause freeze or do damage, but that’s not the case. In fact, cars that are driven around in the snow and ice are usually seeing more problems with rust and salt damage and need a clean more than ever.

Here are a few tips about cleaning your vehicle in the winter. Why not advertise these facts to your followers on social media to bring in some clients reluctant to brave the cold?

  • The International Carwash Association recommends cleaning your car at least once or twice a month, even when it’s below freezing outside. And if you’re looking to clean up your car after a long winter, the best time to get your annual detailing job done is in the spring.
  • Auto experts in New York say there’s a pretty simple rule of thumb when it comes to washing your car in the winter. Go when your car is dirty. reports if you wait too long between washes the metal can corrode.
  • Dry your car thoroughly after a wash so salt doesn’t stick, says.
  • And if there’s a break in the weather, says have it waxed to avoid salt build up in the first place. This step is best taken before winter begins.
  • Take it from the experts at when they say to winterize your vehicle ahead of time. That includes getting new wipers and maintaining tire pressure. But don’t use hot water to de-ice your windshield. It could crack!