You’d be crazy not to have a car wash website because it’s a vital tool for car wash marketing. Having a website will showcase your business and offer customers all the information they need to see why they should visit your car wash instead of your competitors. It’s also a great way to explain the range of services your business offers and how customers can experience them.
A car wash website is a solid marketing tool for educating customers and gives you a landing page for all your social media accounts. Having an established car wash website and social media page, like Facebook, will help you communicate with customers, market your business, and offer an easy way for customers to share your information with friends and family.
Showcases your business
Having a car wash website is a great way to market your business. Having a comprehensive website allows you to provide customers and visitors with necessary information such as:
- Your business locations
- Hours of operation
- Services you provide and their rates
- Loyalty club opportunities and a signup form
- Community events the business participates in
- Events you are hosting
- Blog posts with relevant information
You’d be crazy not to take advantage of a car wash website to act as a central location to show off your business and provide customers will all the information they need to purchase your services, visit your location, and become a return customer. Most customers want to know a little bit about your business before they visit and get a wash, and a website is the perfect opportunity for car wash marketing. Informed customers may also purchase more services because they see that your car wash is a one stop shop for a clean car inside and out.
Explain services and details
Another car wash marketing opportunity a website provides is the ability to:
- List the services you offer
- Explain each service and how it can benefit the customer
- What your rates are
- How to set up an appointment
Most car washes offer services beyond the standard wash, from premium washes to detailing, interior cleaning, and hand washes. Customers may not be aware of the range of your services from driving by or getting a standard car wash so it’s important to have a website page that explains everything.
Offers a central place to connect with customers
Beyond being informative, a car wash website is an ideal place to connect with customers. This could include a page to provide feedback and reviews as well as ask questions or send a message. Staying active on social media is another way to connect with customers. By having an active Facebook page you have another opportunity to showcase your business, link to your website, and advertise events as well as communicate with customers.
Sites like Facebook are great car wash marketing tools because they provide a secondary place for advertising promotions which extends the reach of your campaign and makes it easy for users to share your posts with others and link back to your car wash website.
Ready to take your online marketing into overdrive? At Wolford Communications we specialize in affordable websites for car wash businesses. Contact us today to get started.